The world has gone digital and so has shopping. E-commerce has become such an integral part of everyone’s lives that it feels like second nature and is a driving force in retail. Digital shopping is not only important to retailers, but to anyone trying to sell their products through a distribution channel.
Much of what gets written about the retail industry centers on the notion that e-commerce is changing everything and that traditional retailers and malls will soon be obliterated in a tsunami of disruption. Alas quite a bit of this is just flat out wrong or widely misunderstood. Online Shopping is so much more than what it is made out to be.
With the emergence of live online shopping, the retail industry has witnessed a revolution – there’s been a paradigmatic shift in consumer behavior and also in the way retailers tell their brand story. The pandemic has certainly caused the global market scene to evolve in just a matter of months and in a positive way.
However, it may seem hard to believe, but a good portion of shoppers still do not regularly shop online. Despite the pandemic situation that continues to grip the world, a lot of people still prefer to go to a store and shop in person. Why – in this age of constant Internet usage – do so many people hesitate to shop online? Below, we dispel some common online shopping myths. Take a look!
Online Shopping = Identity Theft
Some shoppers think online shopping puts them at risk for identity theft, but new online security measures and services are making e-commerce transactions even more secure than many offline-shopping experiences. To combat this myth, merchants should consider offering customers checkout options that do not require the direct exchange of financial information, for example e-wallets.
Online Shoppers Care Only About Price
As per research and contrary to what many believe, shoppers are not primarily worried about getting the lowest price. The number one reason consumers shop online is because it’s so convenient. Shoppers are looking for a great experience. Comparison shopping and using consumer reviews are also cited as being reasons to shop online. These factors all point to the importance of having a great website, one that encourages engagement and discussion. Great customer support was also named as one of the factors that keeps customers coming back to the same online store.
Brick-and-Mortar Stores Are Not Relevant
Although e-commerce is considered a more ‘convenient’ shopping alternative, modern consumers still enjoy being able to browse, see, touch, feel, and interact with products before they buy them. But more importantly, brick-and-mortar stores offer online brands a chance to step outside of the digital advertising clutter to connect with a new audience and stay relevant with an immersive, end-to-end customer experience.
Online Purchase Returns Can Ruin Businesses
Some merchants are concerned that driving online shopping – especially through free shipping – can lead to return rates which are uneconomical and create bad customer experiences. The facts would indicate otherwise. Merchants are actually driving growth by making returns of online purchases even easier.
Shopping in Stores is Easier
Shoppers want instant gratification, so if online shopping doesn’t provide convenience or value beyond the in-store experience, many customers won’t do it. However, studies have found that that 43 percent of consumers that shop online do so because it saves them time and money. Moreover, the emergence of video shopping as a concept has received a thundering welcome around the world and this just goes to show that the dawn of e-commerce has only just begun.